Release Guide

Everything you need to get a release accepted the first time. If something here does not cover your situation, ask us — we would rather answer a question than fix a rejection.

Looking for something broader — release timing, covers and permission, YouTube artist channels, or how the money reaches you? Those are in the guide library.

On this page

  1. 1.Before you upload
  2. 2.Your audio file
  3. 3.Song title and artist name
  4. 4.Genre
  5. 5.Songwriter and credits
  6. 6.Old recordings, and songs by someone who has died
  7. 7.Release dates
  8. 8.Cover art
  9. 9.AI disclosure
  10. 10.What happens after you submit
  11. 11.Moving your music here from another distributor
  12. 12.Why releases get rejected

Before you upload

Five minutes here saves a fortnight later. A release that comes back rejected has to be corrected and re-delivered, and the stores are slower the second time.

If you cannot tick all five, upload anyway and save it as a draft — but do not submit it. A draft costs nothing and holds your place.

Your audio file

We take FLAC masters only. It is lossless, so nothing is thrown away between your studio and the stores.

Every file is fingerprint-screened for copyright before it can be submitted. This is automatic and it runs on our side, not the stores'. If it finds a match, we tell you what it matched and you can dispute it — but a matched file cannot be delivered until it is resolved.

Song title and artist name

The single most common cause of rejection is text that does not match. Whatever you type here has to match what is on the cover art, exactly.

Use the same spelling of your artist name on every single release, forever. A different spelling creates a second artist profile on the stores, and your streams get split between them. This is very annoying to undo.

Genre

Pick what the song sounds like to a stranger — not where it came from, not what it is about. Genre does not change your royalties. It decides who the recommendation engines play it to, which over a year is worth far more.

A wrong genre is not rejected. It is just ignored, which is worse, because you never find out it was the problem.

If your song is…Choose
A Hindi film song, or written in that styleBollywood
A Tamil, Telugu, Punjabi, Bengali or other regional film songThe regional entry if there is one, otherwise Regional Indian
An instrumental score written for pictureSoundtrack
A folk or traditional song of a particular regionThe regional folk entry, otherwise Folk
A raga-based classical performanceIndian Classical (or Hindustani / Carnatic if listed separately)
A ghazal, thumri or sufi pieceGhazal or Sufi if listed, otherwise Indian Classical
A bhajan, kirtan, aarti, qawwali, hymn or gospel song — any faithDevotional & Spiritual
Chanting or meditation with no song structureNew Age

Two traps worth knowing. Soundtrack means the recording was actually in a film or a show — if your song merely sounds cinematic and was never in anything, do not use it. And do not file a devotional song under New Age because it is calm; New Age means ambient wellness music, and a bhajan filed there reaches people looking for spa playlists.

World is the last resort. Every store has it, nobody browses it, and the editorial teams read it as "they did not know". A narrower genre that is eighty percent right beats World every time.

Secondary genre is optional and it is for a second real audience — Devotional & Spiritual plus Indian Classical, say, or Bollywood plus Dance. If it would just be a synonym of the first one, leave it blank.

Stay in the same genre across your releases. If your first three are Bollywood and the fourth is World, the algorithms treat the fourth as a different kind of artist and it does not inherit the audience the first three built.

Songwriter and credits

The songwriter field is required by every store, and it has to be a real person. Not the label, not the band name, not "Various".

There are two separate things in every song, and people confuse them constantly. The recording is the audio file — whoever paid for the session usually owns it. The composition is the song itself, the melody and the words — that belongs to whoever wrote it. Owning the recording does not give you the composition. They are different rights, held by different people, and the composition is the one that causes trouble later.

Old recordings, and songs by someone who has died

Back catalogue is the awkward case. The form asks for a dozen facts and a twenty-year-old song comes with three of them.

The rule: leave a field blank rather than invent a value. A blank is a missing fact and nobody minds. A wrong value is a false statement that travels to every store in the world and has to be corrected across all of them.

When the writer has died, credit them anyway, and expect their share to belong to their family. That is not a formality — copyright outlives the author by decades, and it passes to whoever inherits. A verbal blessing from a friend while he was alive is a lovely thing, but it is not an assignment, and it does not bind his heirs.

What to do, in order: credit them properly in the songwriter field; leave their writer share reserved rather than taking it; and get something short and signed from a family member confirming you may release the recording. It does not need a lawyer. A note from a son or daughter saying who they are and that they agree is worth more than any amount of good intention.

Until that note exists, we will distribute the release to the streaming services but we will not register it for YouTube Content ID. Streaming is a money question and money can be settled. Content ID means asserting ownership to YouTube and monetising other people's videos on the strength of it, and doing that without paperwork puts everyone's catalogue at risk. Tell us when you have the note and we will switch it on.

Release dates

Two date fields, and they mean different things.

FieldWhat it means
Release dateWhen you want this to go live in the stores. Give us at least three weeks — more if you want a chance at editorial playlists.
Original release dateOnly if this exact recording was commercially released before. It tells the stores this is back catalogue, not a new release.
Do not backdate a never-released song to make your catalogue look deeper. The stores cross-check it and it reads as manipulated metadata, which is a much bigger problem than a thin catalogue.

Friday is the industry release day and the charts are built around it. Pick a Friday unless you have a reason not to.

Cover art

Technically simple, and still the thing that gets rejected most. The upload form checks the size and shape for you. It cannot check what is in the picture — that part is yours.

RequirementValue
ShapePerfectly square
Size3000 × 3000 px. 1400 × 1400 is the absolute floor
FormatJPEG or PNG
ColourRGB — a CMYK file looks washed out in the stores
File sizeUnder 20 MB

And the rejection list. Any one of these sends the release back:

Almost every cover that works is one strong image, the artist name and the title. Nothing else. Remember where people actually see it — a fifty-pixel square in a phone queue. Shrink yours to a thumbnail; if the title is unreadable, the design is not finished.

No artwork for an old song? Best is the original cover, scanned properly. Next best is new artwork made for it. A family photograph is lovely if you have the family's blessing and the photographer's permission. A film poster for a film song is never allowed — the song and the film are owned by different people.

AI disclosure

There are two checkboxes on the upload form: one for AI-assisted music, one for AI-generated artwork. Tick them if they apply.

AI is allowed. Hiding it is not. Several stores now require the disclosure and are getting better at detecting it independently, and an undisclosed AI release found later damages the standing of every release we deliver, not just yours. It costs you nothing to tick the box.

What happens after you submit

You can follow the whole thing from your releases page. Each stage shows as a badge.

StatusWhat is happening
StagingYou have uploaded it. Nothing has been sent anywhere yet — you can still change things.
ScanningAutomatic copyright fingerprinting. Usually minutes.
VerifiedThe scan came back clean. Waiting on our review.
ApprovedWe have checked the metadata and artwork and queued it for delivery.
DeliveredSent to the stores. They ingest on their own schedule — usually a few days, sometimes longer for the smaller ones.
LiveIt is out. Streams and earnings start appearing on your earnings page, though store reporting runs a month or two behind.
RejectedSomething needs fixing. The reason is shown on the release — it is a specific reason, not a generic one.
Earnings reporting from the stores is always delayed — typically 45 to 90 days behind the month the streams happened in. That is the stores, not us, and it is the same for everybody.

Moving your music here from another distributor

You can bring your existing releases across and keep every play you have earned. There is one rule, and getting it wrong is permanent — so please read this bit properly.

Every recording has a permanent serial number called an ISRC. It is given to the recording when it is first released and it never changes. The stores count your plays against that number — not against your distributor. So as long as the number stays the same, your plays come with you.

Do NOT cancel your current distribution until we tell you to. If you cancel first, there is nothing for the stores to merge your new release into, your song restarts at zero plays, and it cannot be undone.

What we need from you before we start:

If you cannot find the ISRC codes, tell us — we can usually work them out from the audio itself, and you can look any code up on our free tool at musicmcn.com/isrc.

StepWhat happens
1. You send us the listSongs, codes, files, artwork
2. We upload themKeeping your original ISRC on every track
3. We deliverYour songs go out to the stores under us
4. We waitUntil they are live — days, not hours
5. We tell you to cancelOnly now do you cancel the old distributor
6. The stores mergeOver a few days, your plays and profile stay intact
For a few days you may see two copies of a song on Spotify. That is normal and expected — the stores merge them automatically because the ISRC matches. Only tell us if it is still doubled after two weeks.

One thing that will look alarming and is not: our copyright scanner will flag every one of your existing songs. It is matching them against your own earlier release — which is exactly what it should do. We handle it; you do not need to do anything.

Why releases get rejected

In rough order of how often we see it. Almost all of it is preventable in the ten minutes before you hit submit.

Going deeper

This page walks the upload form. The guide library covers the subjects that need more room — release timing, covers and permission, YouTube artist channels, and how the money reaches you.

All guides

Ready?

Keep this page open in a tab while you fill the form — the fields are in the same order.

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